The Label Brief
Healthy eating made realistic
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Protein is everywhere. So why do most “high-protein” foods still fall short?
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THE PROMISE OF PROTEIN Protein has become the default signal for “better” food. You see it across almost every category — yogurt, cereal, snacks, ready meals — and the message is consistent: higher protein is positioned as an upgrade. In fitness contexts, this becomes more explicit. Daily protein intake is treated as a central…
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Why healthier versions of everyday foods remain scattered instead of the default
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If you’ve ever struggled to consistently find and choose healthier versions of everyday foods, this article explains why. It unpacks the fragmented nature of the current food landscape, why labels and claims can feel confusing, and how the lack of clear standards keeps better options from becoming widely available. You’ll come away with a…
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Volume Eating: Why Eating MORE Food Is Sometimes the Answer And How to Make It Work
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You can have two meals before you, with the same approximate calorie count, and have a completely different eating experience. The first: a large bowl of mixed greens, cucumber, cherry tomatoes, a light dressing. It looks substantial. It takes a few minutes to work through. You finish it feeling like you have eaten something…
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Why Fat Per Calorie Is the Only Fat Number Worth Looking At
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Fat has had a complicated few decades.For most of the late twentieth century it was the dietary villain — the thing you limited, avoided, and felt guilty about eating. Low-fat everything followed: low-fat yoghurt, low-fat salad dressing, reduced-fat crackers, fat-free dairy that tasted vaguely of sadness. The food industry obliged enthusiastically, replacing fat with…
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Not All Sugar Is the Same And Your Nutrition Label Is Not Helping You Tell the Difference
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Pick up almost any packaged food in a supermarket and turn it over. Find the sugar line. Look at the number.Now tell me: is that number good or bad?If you hesitated, you are not confused, you’ve been paying attention. Because the sugar number on a nutrition label is one of the most context-dependent figures…
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Why Fibre Is the Most Underrated Number on Any Nutrition Label
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When something becomes your preference, you are not saying no to the cake. You genuinely do not want the cake. And that is the most liberating thing. There is a version of eating well that does not feel like eating well.It does not feel like discipline or restriction or the constant low-level negotiation between…
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How to Evaluate Protein in Any Food and Why Calories Are the Only Fair Comparison
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There is a number on almost every nutrition label that most people check, misread, and then use to make a decision that doesn’t quite hold up. The protein number.Specifically: the grams of protein per serving, or per 100 grams, listed somewhere in the middle of the nutrition facts panel. People glance at it, compare…
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Crying in Frustration at the Supermarket: Why I Started The Label Brief
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If you’ve ever stood in a supermarket aisle feeling completely overwhelmed – even when you genuinely wanted to make a good choice – this one’s for you.
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Why “Asian Food is healthier” is a Myth: A Singapore Perspective
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If you’ve been told that eating better is just a matter of trying harder, this one’s worth reading.
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Why Healthy Eating Feels Impossible (It’s Not Your Willpower)
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If you’ve tried to eat better and keep reverting to old patterns, this post dives into why.